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Free shipping in Italy over €50
Rated 4.95/5
Made in Japan
Free from parabens and silicones
Vegan and certified organic
Shibui

The first Japanese organic brand from the island of longevity

From enchanting Okinawa, known as the island of longevity, the first Ecocert Greenlife-certified organic cosmetics brand arrives in Italy, winning over the most demanding clean beauty enthusiasts.

Ruhaku comes from the fusion of "Ryukyu", the ancient name of Okinawa, and "Bihaku" which means "light and elastic skin".

An extraordinary journey that brings with it the age-old effectiveness of local natural ingredients: Gettou leaves with polyphenols 30 times higher than red wine and Umibudo, the mineral-rich "sea grape" algae with high hydrating properties.

Formulations that repair the damage caused by sun exposure while enveloping the senses with the delicate notes of Gettou essential oil, which has a calming effect on the limbic system.

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Vegan and Cruelty Free
Organic Certificate
Skincare Ebook Routine Gift

The Island of Longevity

From the crystalline waters of Okinawa, famous for the high life expectancy of its inhabitants, come unique ingredients shaped by a pristine environment and ancient Japanese wisdom.

Ecocert Organic Certifications

Organic, vegan, cruelty-free. Free from parabens, silicones, chemical preservatives, petroleum derivatives, and artificial fragrances. Only the purest nature has to offer for your skin.

The Power of Gettou Leaves

The exclusive Okinawa plant with 30 times more polyphenols than red wine. Antioxidant, antiseptic, and soothing properties for skin that reflects inner balance.

Frequent questions

Can I buy a single Saeka serum?

Absolutely! Saeka serums are designed to be used individually or combined for maximum customization of your Japanese skincare routine.