About us
I am Raffaella Grisa, for many years I worked as
I'm an engineer living between Italy and Japan, where I fell in love with ancient beauty rituals.
During my travels in the Land of the Rising Sun, I had the opportunity to discover some niche brands, having initially appreciated them as a user.
I enthusiastically decided to bring them to Italy and distribute them through a network of selected retailers.
The leitmotif that unites the products is the holistic approach , that is, taking care of oneself to take care of one's being, as there is no boundary between external beauty and internal well-being.
To achieve this, the J Beauty products selected by Shibui have as their key elements natural and organic ingredients that have been used in wellness rituals for centuries.
The principles of J-Beauty
The current trend is increasingly moving toward conscious skincare, which not only takes into account what nature has to offer but also represents a meeting point between mind and body, for a state of global well-being, according to a more holistic and integrated approach.
This trend loudly calls for the principles of J-Beauty, the world of Japanese beauty.
A long and solid tradition behind it that nevertheless does not disdain technological innovation but always in the name of the essential, of discretion, of “ less is more ”, for a simple, unfussy beauty, supported by a few but targeted products and by application techniques that, due to their effectiveness, already do half the job.
Our Approach
We wanted to unite the concept of Jbeauty with the aesthetics of shibui, and to this end we selected cosmetic brands that best reflect both the 7 canons of shibui and the fundamentals of Jbeauty. We will distribute them through a network of retailers who share our research, reaching a demanding clientele seeking unique products for effective, pure, and sensorial skincare.
Our selection of Japanese clean beauty and skincare products offers high-quality performance, ease of use, and noticeable results. Tradition and innovation combine to treat the outside while caring for the inside.
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